Building a Strong Personal Brand on Instagram with Brock Johnson

In today’s episode, we’re joined by Brock Johnson, a highly-regarded Instagram and TikTok growth strategist, to dissect the trends and shifts in the dynamic landscape of Instagram in 2024. Brock shares his innovative content system that lets him create in bulk, significantly reducing daily pressures while maintaining a high post frequency. He delves into his strategy of content repurposing, revealing that a staggering 80% of his posts are clever rehashes of previous successes.

As we navigate Instagram’s preference for authenticity, Brock outlines the platform’s shift towards long-form video content and shares insights on the importance of a clear niche in building a strong social media foundation. He also highlights the key differences in content creation and audience engagement strategies for Instagram and TikTok. Tune in for Brock’s expert guidance on cultivating a robust online presence and scaling your influence in the social media landscape.



03:56 Instagram now favors carousels and photos.

11:13 Navigating trends and sustainability in social media.

15:43 Struggling to balance personal and business content.

19:49 Consistent Instagram posting leads to steady growth.

22:00 Creating content full time without exhaustion.

24:09 Reposting old content eases anxiety and stress.

29:47 Start with a niche, then expand.

30:28 From Instagram growth to broad business strategy.

33:47 Focus on niche, optimize profile for success.

41:24 YouTube isn’t mobile-friendly; TikTok adapts better.

43:44 Instagram algorithm is social-based, TikTok is content-based.



“About 80% of my posts are reposts, like literally taking something from a few months ago and posting it again or recreations of something from the past. So if you reverse that math, that means that only about 20% of my posts require new effort, or a lot of effort, or a new idea or something fresh.”

— Brock Johnson

“So the Instagram algorithm is what is called a social based algorithm, meaning that Instagram cares about your social network… whereas on TikTok, it’s what’s called a content based algorithm.”

— Brock Johnson



Brock Johnson

IG | @brock11johnson


Stop the scroll and grab attention with Brock’s top 25 viral hooks. Click here to get them for free!



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