Have you ever stopped yourself from bringing your idea to life because you think that it's already been done before? Have you ever told yourself that a market is too saturated and there's no place for you? This could not be farther from the truth and Michelle Shemilt founder of NUMI is here today to prove that.
With ZERO background in the fashion industry, Michelle set out to create something she needed herself. A sustainable, sweat-proof silk top that could withstand the wear and tear of a working woman's day. Not only did she create this new product, but it became one of the best-selling tops on the marketplace. Today Michelle shares how she founded NUMI in a very crowded industry, and how her products have been able to stick out among the saturation.
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