#421
One Client, Multiple Phases: How Focusing on Your Ideal Client “Phase” Can Transform Your Brand
In this episode of The Influencer Podcast, I dive deep into creating offers tailored exclusively for your ideal client—those you truly want to work with. Building on the discussion we’ve been having the last month, I share insights from my recent mastermind guest expert sessions and the transformative approach I’ve adopted to serve my clients better.
Tune in to learn how to avoid the pitfalls of generic offer positioning, understand the phases of client growth, and discover how my new program, Luminary, will support our clients in 2025. Tune in for a comprehensive breakdown on achieving authenticity, building tailored offers, and maximizing client impact through strategic messaging and scaling strategies.
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KEY POINTS:
00:00 Introduction and Core Philosophy
00:16 Welcome and Episode Context
00:46 The Shift Away from Freebies
01:04 Ideal Client and Mastermind Insights
03:07 The Concept of Phases
06:02 Introducing Ava: The Ideal Client
13:01 Phase One: Messaging Mastery
17:50 Phase Two: Scaling and Systems
24:30 Phase Three: Legacy and Leadership
29:47 Conclusion and Call to Action
QUOTABLES:
“Don’t create offers for people that you don’t want to work with. Don’t create offers for people who aren’t your ideal clients. Create offers only for your ideal client in a way that allows them to grow with you based on what your genius is.”
– Julie Solomon
“The reason why she’s not seeing the growth and success that she wants. It’s not because she doesn’t have enough followers. It’s not because she doesn’t create consistent content. It’s because her messaging isn’t connecting to her audience.”
– Julie Solomon
RESOURCES:
[HIGH LEVEL SUPPORT] Ready to Scale Your Business and Build a Legacy? Join the Luminary Waitlist Now!
[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
MUST HAVES THIS MONTH:
[MEMBERFUL] Start growing your audience into a thriving community and membership business at memberful.com/julie.
