In today’s episode, we’re diving deep into creating a content strategy that brings massive engagement and turns scrollers into followers and followers into customers—all while posting less.

If you’re frustrated with the traditional advice of “post more” and want a more strategic approach, you’re going to love this. I’m breaking down the concept of power and pleasure content and explaining how you can use these frameworks to tenfold your engagement and sales.

I walk you through my own content strategy—how I gained over 3000 engaged followers and created six figures in revenue in just a month by posting strategically only 14 times. This episode is packed with tips to help you stop wasting content and start using every piece to build authority and connect with your audience on a deeper level.

Whether you’re a coach, course creator, influencer, or content creator, this episode will provide you with actionable steps to transform your social media presence in under an hour a week. Tune in to discover how to make your Instagram the place where power and pleasure content come to life, drawing your audience in and converting them into loyal customers.

Let’s make your content strategy simple, effective, and most importantly, profitable!

Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want! 

KEY POINTS:

00:00 Introduction to Strategic Content Creation

00:33 The Power of Power and Pleasure Content

01:19 Common Mistakes in Content Strategy

04:13 Balancing Power and Pleasure Content

06:26 Creating Engaging Instagram Stories

10:13 Frameworks for Consistent Content Creation

11:12 Exclusive Access to Social Media Growth Collective

QUOTABLES:

 “If you’re constantly just posting without that strategic intention, you’re basically wasting content that could create massive engagement for you.”

– Julie Solomon

 “You are potentially making the fatal error that 90% of people do with their content strategy, which is sharing content that, quite frankly, your audience does not care about.”

– Julie Solomon

“The biggest mistake that I see people making is that they are oversharing instead of utilizing power and pleasure content, and it immediately turns off potential followers.”

– Julie Solomon

RESOURCES:

[GET MORE VISIBLE] Turn your messaging into a client-attracting machine. Grow your authority and drive sales in just 1 hour per week. Click here to get access to my new training!

[SOCIAL GROWTH] Ready to grow your social media following and engagement? The Social Media Growth Collective is the fastest and easiest way to get there! Join me for monthly coaching calls and training.

[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.

Follow Julie on Instagram!

Must Haves This Month! 

QUINCE: Go to Quince.com/influencer for free shipping on your order and 365-day returns.

MEMBERFUL: Start growing your audience into a thriving community and membership business at memberful.com/julie.